Smart Support in a Smart Chew: Kids Eye and Brain Health

Good Health KIDS DHA and Lutein Smart Chews contain docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA), two essential omega-3 fatty acids. It also contains lutein and zeaxanthin, supportive of eye development and health. Let’s look at how KIDS DHA and Lutein Smart Chews can be supportive as your kids grow.

DHA and EPA are types of omega-3 fatty acids found in the body. DHA is one of the most abundant fatty acids in the brain, with a high concentration in the retina of the eye. DHA supports the structure and function of brain and eye cells. EPA mainly plays a role in a healthy immune response. Dietary intake of DHA, in particular, is crucial during key developmental stages, particularly in infancy and early childhood. EPA is well-researched as a support for behaviour in children. DHA and EPA are present in all animal fats to varying degrees.

The highest concentration of these essential omegas is found in fatty fish. The body can produce DHA and EPA from the plant omega-3, alpha-linolenic acid, but the conversion rate is poor in many humans, and so it is unwise to rely on children getting sufficient quantities from plant foods, even nuts and seeds. Studies show that adequate DHA in early childhood may be supportive for healthy eye and brain development.

Lutein and zeaxanthin are plant carotenoids in the xanthophyll class. These two vital phytochemicals accumulate in the human eye, especially in the retina, the macula, and the lens. Lutein and zeaxanthin act as antioxidants in the eye and in the whole body. Research has shown that lutein can absorb excess energy from light, and both carotenoids appear to absorb blue light, supporting the eye when exposed to LED lightbulbs and computer and phone screens. Lutein and zeaxanthin are the most abundant carotenoids in maternal plasma and breast milk and are found in high quantities in the placenta. Lutein and zeaxanthin are often suggested as supplements to support healthy vision, especially in the developing eye, but they have also been shown to support sun-exposed skin and other organs exposed to free radicals.

Concordix® technology delivers billions of submicrometric droplets enhancing bioavailability. This means concentrated nutrients in a small package and the ability to combine oil- and water-soluble nutrients in the same formulation. This ensures superior nutrient absorption and delivers nutrients in the most natural, “food-like” way for the best results. Concordix® allows for stability throughout shelf life, offering protection from the damaging effects of oxygen, light, and moisture.